ABOUT AN ACHIEVER

Biodun Shobanjo is CEO

Bank PHB, in conjunction with The Executive Group (TEG) and Storm Vision is pleased to announce that Mr. Biodun Shobanjo, Chairman Troyka group and co-founder of Nigeria’s largest and unarguably, most successful advertising agency, Insight Grey has signed on as the CEO of The Apprentice Africa.
In his acceptance letter, Mr. Shobanjo who is popularly known as “Father of Advertising” said. ”It is most humbling for me to be chosen by your bank as the face of your proposed show. Let me confirm my acceptance of this extremely major challenge, in the hope that, together with all stakeholders, we are able to come up with a programme that we can be proud of.
By accepting to be CEO of The Apprentice Africa, Biodun Shobanjo joins a long line of distinguished corporate titans and business moguls like Donald Trump, United Kingdom’s Allan Sugar and South African’s Tokyo Sexwale amongst others whose presence, charisma, business savvy and panache have been integral to the success of the franchise.
Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued the young man with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.
Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications (now Insight Grey) in 1979 and has today grown the company from the initial 18 man strong team into an advertising behemoth.
The Troyka Group which is the holding company for Insight, SKG2, Optimum Exposure, Media Perpective, MediaCom, Quadrant and Halogen amongst others employs over seven thousand Nigerian men and women.
Biodun Shobanjo attributes his success to his a fierce determination and a steely can-do attitude. “I was young when I left Grant advertising and young people are very daring, so it didn’t cross my mind that I wouldn’t make it. Again, without meaning to be immodest, I really have never failed in my life. If you’re not used to failing you don’t even contemplate failure."
The ever dapper and sartorially elegant man of style says there are four essential elements for success and he lists them as “Professionalism. The other is honour. The third is integrity. The fourth is passion. They come in any order but if you have these four things, chances are that you’re going to succeed."
A consummate advertising and marketing communications practitioner, Biodun Shobanjo is a perfect choice for the CEO of The Apprentice Africa because as a believer in people, his business style has favoured a mentoring ambience which has spawned protégés who are leading lights of the advertising and marketing communications industry in Nigeria.
Today, the top 10 CEOs of the top 10 advertising and marketing communications outfits in Nigeria are proud alumni of what admirers love to refer to as the “Insight University.”
Biodun Shobanjo brings to the Apprentice Africa almost forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable.
As he loves to say: “Winning is not everything. It is the only thing!”