THE RIGHT TO BE RICH

. Whatever may be said in praise of poverty, the fact remains
that it is not possible to live a really complete or successful
life unless one is rich. No one can rise to his greatest
possible height in talent or soul development unless he has plenty
of money, for to unfold the soul and to develop talent he must
have many things to use, and he cannot have these things unless
he has money to buy them with.
A person develops in mind, soul, and body by making use of
things, and society is so organized that we must have money in
order to become the possessors of things. Therefore, the basis of
all advancement must be the science of getting rich.
The object of all life is development, and everything that lives
has an inalienable right to all the development it is capable of
attaining.
A person’s right to life means his right to have the free and
unrestricted use of all the things which may be necessary to his
fullest mental, spiritual, and physical unfoldment; or, in other
words, his right to be rich.
In this book, I shall not speak of riches in a figurative way. To
be really rich does not mean to be satisfied or contented with a
little. No one ought to be satisfied with a little if he is capable of
using and enjoying more. The purpose of nature is the advancement
and unfoldment of life, and everyone should have all that
can contribute to the power, elegance, beauty, and richness of
life. To be content with less is sinful.
The person who owns all he wants for the living of all the life
he is capable of living is rich, and no person who has not plenty
of money can have all he wants. Life has advanced so far and
become so complex that even the most ordinary man or woman
requires a great amount of wealth in order to live in a manner
that even approaches completeness. Every person naturally wants
to become all that they are capable of becoming. This desire to
realize innate possibilities is inherent in human nature; we cannot
help wanting to be all that we can be. Success in life is becoming
what you want to be. You can become what you want to. We live for the body,
we live for the mind, we live for the soul. No one of these is better or holier than the other .You can be what you want to be only by making use of things, and you can have the free use of things only as you become rich enough to buy them. To understand
the science of getting rich is therefore the most essential of
all knowledge.
There is nothing wrong in wanting to get rich. The desire for
riches is really the desire for a richer, fuller, and more abundant
life . and that desire is praiseworthy. The person who does not
desire to live more abundantly is abnormal, and so the person
who does not desire to have money enough to buy all he wants
is abnormal.There are three motives for which we live: We live for the body,
we live for the mind, we live for the soul. No one of these is
better or holier than the other; all are alike desirable, and no one
of the three . body, mind, or soul . can live fully if either of the
others is cut short of full life and expression. It is not right or
noble to live only for the soul and deny mind or body, and it is
wrong to live for the intellect and deny body or soul.
We are all acquainted with the loathsome consequences of living
for the body and denying both mind and soul, and we see
that real life means the complete expression of all that a person
can give forth through body, mind, and soul. Whatever he can
say, no one can be really happy or satisfied unless his body is
living fully in its every function, and unless the same is true of
his mind and his soul. Wherever there is unexpressed possibility
or function not performed, there is unsatisfied desire. Desire is
possibility seeking expression or function seeking performance.
A person cannot live fully in body without good food, comfortable
clothing, and warm shelter, and without freedom from
excessive toil. Rest and recreation are also necessary to his physical life.
One cannot live fully in mind without books and time to study
them, without opportunity for travel and observation, or without
intellectual companionship.
To live fully in mind a person must have intellectual recreations,
and must surround himself with all the objects of art and
beauty he is capable of using and appreciating.
To live fully in soul, a person must have love, and love is denied
fullest expression by poverty.
A person.s highest happiness is found in the bestowal of benefits
on those he loves; love finds its most natural and spontaneous
expression in giving. The individual who has nothing to give
cannot fill his place as a spouse or parent, as a citizen, or as a
human being. It is in the use of material things that a person.
finds full life for his body, develops his mind, and unfolds his
soul. It is therefore of supreme importance to each individual to
be rich.
It is perfectly right that you should desire to be rich. If you are
a normal man or woman you cannot help doing so. It is perfectly
right that you should give your best attention to the science of
getting rich, for it is the noblest and most necessary of all studies.
If you neglect this study, you are derelict in your duty to
yourself, to God and humanity, for you can render to God and
humanity no greater service than to make the most of yourself

ABOUT AN ACHIEVER

Biodun Shobanjo is CEO

Bank PHB, in conjunction with The Executive Group (TEG) and Storm Vision is pleased to announce that Mr. Biodun Shobanjo, Chairman Troyka group and co-founder of Nigeria’s largest and unarguably, most successful advertising agency, Insight Grey has signed on as the CEO of The Apprentice Africa.
In his acceptance letter, Mr. Shobanjo who is popularly known as “Father of Advertising” said. ”It is most humbling for me to be chosen by your bank as the face of your proposed show. Let me confirm my acceptance of this extremely major challenge, in the hope that, together with all stakeholders, we are able to come up with a programme that we can be proud of.
By accepting to be CEO of The Apprentice Africa, Biodun Shobanjo joins a long line of distinguished corporate titans and business moguls like Donald Trump, United Kingdom’s Allan Sugar and South African’s Tokyo Sexwale amongst others whose presence, charisma, business savvy and panache have been integral to the success of the franchise.
Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued the young man with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.
Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications (now Insight Grey) in 1979 and has today grown the company from the initial 18 man strong team into an advertising behemoth.
The Troyka Group which is the holding company for Insight, SKG2, Optimum Exposure, Media Perpective, MediaCom, Quadrant and Halogen amongst others employs over seven thousand Nigerian men and women.
Biodun Shobanjo attributes his success to his a fierce determination and a steely can-do attitude. “I was young when I left Grant advertising and young people are very daring, so it didn’t cross my mind that I wouldn’t make it. Again, without meaning to be immodest, I really have never failed in my life. If you’re not used to failing you don’t even contemplate failure."
The ever dapper and sartorially elegant man of style says there are four essential elements for success and he lists them as “Professionalism. The other is honour. The third is integrity. The fourth is passion. They come in any order but if you have these four things, chances are that you’re going to succeed."
A consummate advertising and marketing communications practitioner, Biodun Shobanjo is a perfect choice for the CEO of The Apprentice Africa because as a believer in people, his business style has favoured a mentoring ambience which has spawned protégés who are leading lights of the advertising and marketing communications industry in Nigeria.
Today, the top 10 CEOs of the top 10 advertising and marketing communications outfits in Nigeria are proud alumni of what admirers love to refer to as the “Insight University.”
Biodun Shobanjo brings to the Apprentice Africa almost forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable.
As he loves to say: “Winning is not everything. It is the only thing!”